Logos are images that represent businesses and personal ideas to form a concept in the visual 2-dimensional world. Here are two examples showcasing the popular collectable card game Magic The Gathering.
Here is a design I created for the Podcast LIMITED RESOURCES hosted on MTGCast. Even though Limited Resources hosts Marshal and Ryan have not used the design YET(hey guys email me) it displays just how black images on a white background with minimal text can effectively display an idea, concept, and/or business name.
In the theme of MTG here is a similar logo for local Tacoma, WA card shop Exalted Games.
Notice the "G" of games? It is a symbol used frequently in the game and placed on most MTG card products. This "hints" or maybe even subconsciously plants a concept to the viewer to the motive or idea behind logo without excessive wordage.
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